Attractive rounded shrub with densely hairy branches up tp 80cm. Leaves softly hairy, elliptic or oval, with a greyish bloom; funnel-shaped flowers, clustered at ends of branches, shortly hairy on the outside, subtle shades of blue and pink on the same plant.

Fresh leaves and twigs are used medicinally.

Latin: frutex = bush: referring to bushy and shrub-like shape of plant.