A delicate, rounded, open shrublet up to 80cm, resprouting from a fire resistant rootstock. Leaves are narrow and lance-shaped, more or less spreading and 4-7mm long. The white bracts form a conspicuous whorl around the flower head giving the flower a daisy-like appearance; flowers are pinkish in colour, 6-8mm across, either singly or in groups.

After: Martin Staaf (1731-1788), a correspondent of Linnaeus in 1772 and a great patron of botany.